The University of Tehran Journal of Foreign Language Research 2588-4123 2 2 2012 09 22 The Ugly Euphemisms The Ugly Euphemisms 171 187 50924 10.22059/jflr.2012.50924 FA Sadjad Mousavi Ebrahim Badakhshan Journal Article 2013 04 30 <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA; mso-no-proof: yes; mso-bidi-font-family: 'Traditional Arabic';">In this paper, by analyzing some data from Persian and<br />English, it is shown thatpragmatically there are two main kinds of euphemisms.<br />The first (common euphemisms) are used to be polite and not to hurt other's<br />feelings on several subjects like sexual relations, death, birth, body parts,<br />disability, mental illness, intelligence and insults. On the other hand,<br />language users by substituting the first kind of euphemisms for unpleasant<br />words, try to preserve their own and addressee's social face. But the second,<br />i.e., ugly euphemisms, are used to hide political and economic scandals,<br />disguise the truth, and guide public thoughts when speaking about social issues<br />and events. It is at this point, when speakers and writers seek not so much to<br />avoid offense as to deceive that we pass into the universe of dishonest<br />euphemisms.</span> <span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: FA; mso-no-proof: yes; mso-bidi-font-family: 'Traditional Arabic';">In this paper, by analyzing some data from Persian and<br />English, it is shown thatpragmatically there are two main kinds of euphemisms.<br />The first (common euphemisms) are used to be polite and not to hurt other's<br />feelings on several subjects like sexual relations, death, birth, body parts,<br />disability, mental illness, intelligence and insults. On the other hand,<br />language users by substituting the first kind of euphemisms for unpleasant<br />words, try to preserve their own and addressee's social face. But the second,<br />i.e., ugly euphemisms, are used to hide political and economic scandals,<br />disguise the truth, and guide public thoughts when speaking about social issues<br />and events. It is at this point, when speakers and writers seek not so much to<br />avoid offense as to deceive that we pass into the universe of dishonest<br />euphemisms.</span> https://jflr.ut.ac.ir/article_50924_837d44d35c9f0aa34d52bfd6b5c64a59.pdf